the southern chicken concept that'll
rock your portfolio.


Timeless southern flavors with chef-inspired ingredients.

The Budlong Southern Chicken embodies the spirit of rock and the soul of southern homestyle cooking. With a perfect balance of heat and flavor, our signature southern chicken has earned us a reputation for electrifying tastebuds.

march to a different beat

At The Budlong Southern Chicken, we’re on a mission to defy the status quo of uninspiring chicken joints and celebrate what makes us the most exciting Nashville Hot concept in fast-casual. Did you know, every drop of our made-from-scratch sauces is painted on our mouth-watering chicken? That's authenticity in every bite.


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A simple, flexible footprint

The Budlong Southern Chicken is a powerhouse of flavor with a simple and scalable operation. Thanks to our smaller footprint and emphasis on off-premise dining you have flexibility in your real estate selection. This helps keep initial investments low so you can focus on growing and operating your business.

What makes The Budlong so Hot?

  • Fresh, made-to-order, Fast Casual concept that’s earned a reputation for electrifying tastebuds
  • Consistently ranked among the best-tasting chicken sandwiches in Chicago
  • Made from scratch sauces & proprietary recipes
  • Chef-curated menu offers a variety of unique southern flavors made from fresh ingredients
  • Great value for customers
  • Popular brand with a huge social media following
  • Simple and streamlined operations makes it easy to operate and fun to own
  • Opportunity to expand in untapped territories
  • Smaller footprint with emphasis on off-premise
  • Delivery (3PD and In-house) – Virtual Kitchen Enables extra revenue streams
  • Huge growth potential
  • Strong support system – Backed by Craveworthy Brands
  • Fast Online Ordering & Grab ’n Go
  • Great opportunity for a first-time business owner

free from limitations

Consider The Budlong Southern Chicken for your next concept. With prime whitespace available, you can choose your adventure in a wide variety of hot markets across the country. While we’re focused on a few high-growth territories, we are open to discuss any area on the map.

Find your territory

think you have what it takes?

Collaborate with the industry experts at Craveworthy Brands and The Budlong. We'll guide your success in one of the hottest food categories in the country. We'll be awarding single and multi-unit locations to franchise partners looking to turn our emerging concept into legendary hot chicken.

Try us on for size

Investment Range

  • Liquidity $150k+
  • Net Worth $500K+
  • Depending on geography, size of the store, configuration of the store and several other determining factors, the investment per store ranges from $178,000 to $989,500.

Franchise Fees

  • Single Unit -$35,000
  • Additional Units - $20,000 each
  • Development fee - $10,000, credited to franchise fee

Ongoing Fees

  • Monthly Royalty – 6%
  • Marketing Fund Contribution - 4% (2.5% toward National Advertising. 1.5% reinvested in your local store marketing)


The Budlong Southern Chicken introduced its latest menu in collaboration with world-renowned Chef Robert Kabakoff and Craveworthy Brands’ VP of Culinary and Menu Innovation, Becca McIntyre

A Hot franchise trend for 2023

Chicken is what's for dinner and with the latest growth trends in fast-casual you don't want to miss your opportunity grow with this popular food segment.

franchise support

We’re not successful unless you are. Franchisees are set up for success from day one with personalized and comprehensive start up assistance and on-going support.

Backed by a family of brands

The Craveworthy Brands system allows franchisees the opportunity to grow and achieve the American dream by operating their franchises on the same playing field as major US brands. Leverage the buying power and scale of multiple brands collectively, to provide significant cost of goods and services savings.

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Craveworthy Brands